Ruby & Custard! Why? Well, why not? I love the colour red and I love custard…?
Seriously choosing a name for a business has got to be one of the toughest decisions. There are so many things to think about! It’s taken me weeks and lots of different ideas and I’ve eventually gone back to almost where I started. Ruby & Custard. And I love it.
So, if you’ve got a business idea bubbling in your mind but you have no name for it, or if you just fancy choosing a name for an imaginary business, here are the things I have learnt that might help you pick a business name:
Does the Ronseal approach work for you? If you can get a business name that describes your company and what you do, then that is brilliant. If anyone can decipher what you sell just by looking at the name then half your marketing is done for you! I sell handmade items for children that are traditional with a twist. They’re mostly crochet but I do other stuff too. I desperately didn’t want anything that would pigeon-hole me. ‘The Crochet Hat Company’ sounds rather grown up to me and implies I do nothing but crochet or hats. And I do. I have a lovely old school friend, Avril, who makes cakes (which are pretty impressive). Her business is called Avril Makes Cakes. Genius.
Consider what mental image you are trying to evoke. Everything I make is practical but a lot of fun. Ruby & Custard would not be suitable for a funeral directors or something serious, but I think it works for me. I hope it makes people think of childhood through the custard connection and that the name sounds cheerful. You may find that some words are lovely but just have strange connotations. I love the name Violet but a (very talented) friend has written a book called ‘Domestic Violets’ (available on Amazon in case you are interested) and that is now all I think of.
Check no one else has had the same bright idea. If someone else has already called their business that then you should consider whether people will get confused between the two. If the ‘other’ company does something very similar or does something that you would rather not be associated with then it’s probably worth reconsidering! In the UK you can check the National Business Registry to check out names of businesses.
Is the web address available? At some point in time you are probably going to want a web address – either to have a business website or just so you can have an email address with your company name on it. There are lots of web suffixes available including the common .com and .co.uk (.org, .net, .info, .biz) and only you can decide how important the suffix is. If your business is going to be predominantly online based, like mine, then I thought having .com was very important. The National Business Registry also displays what web addresses associated with your proposed business are available and not available.
Try not to pick something difficult to spell or something that has lots of different ways of spelling it. Particularly important if you are setting up a business with an online presence. Occasion. How many ‘c’s and ‘s’s….? If words have lots of different spellings it may be worth thinking about that too. Caitlin is the girl’s name with most different spellings apparently. If people have to try lots of different spellings to find you they may lose interest before they get to the right place.
Crowd source. Ask people for ideas! You may get a nice surprise. Ruby & Custard came from a conversation with two of my lovely friends. You may well end up with lots of suggestions that you really don’t like too but that could be just as helpful.
Pick something you really love. Try your ideas out on friends but, if you really love it, then go with it.
So, Ruby & Custard is my business name, and I hope you like it as much as I do!
Millie x